AlexAndrews Design

This project was a concept website and branding for a new bike and coffee shop that was hoping to move into new premises in London. I was tasked with creating a range of material for the shop that would be in keeping with their hipster image.


To create a branding identity and website mock up for the Fixie Stop incorporating hipster trends and urban London imagery.


  • Logo
  • Website
  • Business cards
  • Branded merchandise at my discretion


My first step was to define the hipster style and I compiled a selection of objects and images which I felt most closely represented the style to inspire my work on the project. I looked at the use of typography and colour and explored how this could be used in the project.

Production Process

The most important aspect of this brief was to establish a strong brand identity. I generated a number of logos and established with the client that a typographic logo was most suitable. The best logos were then combined and went through a number of iterations before the design was finalised.

With the client I selected stock images that became another strong element to the brand. I was then able to complete the business card and used the logo to design a selection of other branded merchandise including t-shirts, stickers and cardboard table mats for the coffee shop.

The brand identity established gave a direction for the website and working with the client I decided on a full page slideshow style. This was possible as the site’s content was small and served as a marketing tool to encourage local cyclists to visit rather than selling any products online.

Branding Overview

Branded T-shirt design (full image)

Branded T-shirt design (Pocket T)

Sticker Mock-up

Website Concept Home Page

Project Evaluation

The client and I were extremely happy with the outcome for this project and felt that the content accurately represented the company. They particularly liked the branded merchandise and hoped that more products would be added in the future. The designs also received good feedback from customers.